ABOUT BEIE
Skincare that works. Beauty that fits real life.
The journey to BEIE began long before the brand came to life. After years of working with real people as a pro makeup artist and listening to her community of 450K+, founder Gretzie Parth saw the gap: skincare was either overpriced or overwhelming. BEIE is here to change that.
Formulated for all skin types (especially sensitive and acne-prone skin), every product is made in fresh batches in Canada using a natural, plant-based approach. With a cocktail-inspired twist and a nod to her original luxury lash line, BEIE is not another beauty brand—it’s a lifestyle. Playful, powerful and aesthetic—designed for real skin, real life, and routines that actually stick.
Less products. More purpose. Because that’s how the best things in life should BEIE.
Your Beauty Routine with BEIE
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A LETTER FROM OUR FOUNDER
Besties,
Let’s be real—the beauty industry has become overwhelming. New “must-haves” drop weekly, all promising miracles. But I’ve always believed less is more—as long as it works. After years of acne and three rounds of Accutane, I hit a wall. Nothing gave me lasting results—until I did a 180 and took a natural approach. And to my surprise, it worked. Since 2020, I’ve been quietly testing and perfecting these formulas. They’ve not only healed my skin— they helped me love it. When people ask, “What do you use?” This is it. This is BEIE. I’ve poured everything I’ve learned—as a makeup artist, a content creator, and a girl who just wanted clear skin—into this line. It’s simple, effective, aesthetic, and built for real life (yes, your man can use it too). No matter how much free PR lands at my door, this is still the routine I use every single day—because it truly works and I believe in it that much. Just a few core products that keep your skin clear, calm, and confident. It’s your everyday essential. It’s also your makeup prep. We made it easy. We made it beautiful. We made it accessible.
With love,
Gretzie xx
BEIE was born out of a need — simple, effective beauty that actually works, without the overwhelm. Every product is created with purpose — no fillers, no fluff, just essentials that solve real problems and fit real life.
Proudly Canadian-made, community-driven, and five years in the making. Because when you have real skin and a real life, you deserve products that show up for both.
The Journey
2015
While studying accounting at the University of Alberta, Gretzie takes a makeup course, hoping to trade her serving job for a role as a beauty brand demo artist.
2015
Falls in love with makeup and begins freelancing under GPMAKEUP, specializing in weddings and events.
2016
Attends a Makeup by Mario masterclass (2X) and discovers her signature soft glam style.
2016
Launches an affordable luxury lash line to offer clients high-quality lashes missing in the Canadian market.
2016
With 10K Instagram followers and loyal local clients, she reinvests to upgrade packaging and expand lash styles.
2017
Teams up with best friend Aimee to launch Glam Artistry Inc., a bridal hair and makeup business.
2018
Introduces Glam Class Pro, a pro makeup certification course with a business focus.
2019
Opens her first storefront (300 sq. ft.) to test her brand’s in-person potential. Read Article →
2019
Launches My Skin by GPMAKEUP, a plant-based skincare line inspired by her personal skin journey struggling with acne prone, super sensitive skin.
2020
Signs a 5-year lease to expand into GPMAKEUP The Beauty Haus, offering more services and retail.
2020–2024
Builds a thriving local beauty business while growing her online presence, sharing beauty, lifestyle, and entrepreneurship with a loyal community.
2025
With over 450K supporters and a decade of experience, Gretzie evolves her vision—BEIE is born.