BEIE is proud to partner with e.l.f. Cosmetics to bring Calgary a one-of-a-kind beauty + business experience, hosted by Gretzie Parth pro makeup artist of 10+ years and founder of BEIE.
Join us on SUNDAY MAY 24, 2026 for an immersive, confidence-building experience that blends beauty, business, and connection.
You’ll start with a hands-on makeup class where Gretzie will guide you step-by-step through creating a fresh, long-lasting everyday look using BEIE skincare and a full face of e.l.f. Cosmetics.
Then, elevate your mindset with an empowering business panel featuring special guest Ayla Sorochuk, where we’ll dive into entrepreneurship, growth, and becoming your most powerful self.
What’s Included:
• Full BEIE x e.l.f. beauty kit to take home (valued at $250+)
• 3-hour hands-on makeup class led by Gretzie and her team
• Empowering business panel with Ayla Sorochuk
• Cocktail (or mocktail) to sip while you learn
• Opportunity to shop BEIE in person
• A curated day of connection, confidence, and female empowerment
• Photo-worthy moments throughout the experience
Whether you’re a beginner, beauty lover, or simply looking to pour into yourself this experience is designed for every age and every stage (yes, moms — you’re invited too).
Dress Code: Business casual in neutral tones (blacks, browns, whites, greys)
The Fine Details:
Date: SUNDAY, MAY 24 2026
Time: 11:00 AM – 4:00 PM MDT
Doors Open: 10:45 AM
Location: Studios at Vic Park (1018 Macleod Trl SE, Calgary AB)
** Tickets are non refundable.
